Creating a portfolio of work
There are several reasons why you should include a portfolio of your work on your construction website. Your website should showcase your work and highlight your innovative techniques. The first step to building an impressive portfolio is taking good-quality pictures of your completed projects. Include videos of some of the work in progress. Showing off your work will give clients the impression that you don't hide your work. Your website should reflect your personality and your reputation for excellence.
Creating a portfolio of work for your company's website should be a multi-level process. The first page should feature a portfolio link. Clicking on this link will take visitors to a first-tier portfolio page that displays projects by category. Each category will contain images. Next, visitors can click on the individual project pages to view larger images of the completed work. After reviewing the photos on your construction website, you should create a two-tier portfolio.
Keyword research
One of the best ways to improve your SEO is to learn about the terms and phrases that your potential customers will use to find your construction website. While keyword tools can help you find these terms, you may want to do some additional research and take notes about your customers' interests. Using the right keywords can help you develop great content. Here are some strategies to boost your SEO:
Do some keyword research before you start writing. This is crucial for SEO. Search engines like Google prefer to promote sites that load quickly. It's also important to remember that mobile devices tend to have slower download speeds. That's why an experienced web developer can optimize your site for speed. If you're new to SEO, you might be wondering how to optimize your site. Read on to discover some SEO tips for construction websites.
Engaging content
To be competitive in the construction industry, you must always be developing engaging content for your website. Engaging content is important to your website because Google ranks your website according to its credibility within your industry. Creating content that will show your expertise can help position your business as an authority within the industry. To keep your site relevant, consider using a range of content types and formats. This will keep visitors interested and help them decide whether to use your service or not.
The more humanized your construction company is, the better it will rank. Providing information about employees helps your audience know the business better. Showcases of your employees also add credibility. Original images of your employees and words of your past clients will help a lot. An active blog section is a great addition to your construction website. Try to post one article on your website every two or three days. Using a blog can help your website gain more credibility.
Using construction jargon
If you're in the construction industry, you might be looking for a way to increase the number of views on your construction website and attract more customers. Unfortunately, most construction companies do not make the most of their websites. Instead, they treat them like a fancy digital business card that lists office hours, staff bios, and phone numbers. This is a waste of potential. However, there are many ways to boost your SEO.
The first way to improve your website's search ranking is to use less jargon. Construction jargon refers to industry-specific words that are often difficult to understand by people outside the industry. You should avoid using industry-specific words like ponding and pickling in your blog posts if you want your readers to be able to understand them. However, it is important to keep things simple and easy to read for everyone.